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5 Jan 2012

A Defense of Michael Ellsberg’s Book: Education of Millionaires

Posted by Roger Abramson. 10 Comments

This post repsonds to a critique of Michael Ellsberg’s new book, The Education of Millionaires.

Oh. So how many best-selling books have you written?

Ellsberg pimps out new stuff because people are obsessed with the new, no matter who how recycled its origins. “The secret to creativity is knowing how to hide your sources.” Einstein. Guess what? Picasso said about the same damn thing. Today’s great masters of business know there’s nothing new out there, but they keep on seeking great knowledge and wisdom. The value of this book is in pointing out today’s masters and practicioners in the ancient art of making a buck.

In an ignorant world, Socrates valued truth and logic. It cost him his life. But you risk your whole family’s life and more by embracing ignorance. Ben Franklin said, “If you think education is expensive, try ignorance.” But if cross-promoter and rip-off artists Aristotle and Plato hadn’t pimped out Socrates, you’d never know who he was.

99% of the world is unwilling to do the only job that pays: Selling themselves. I’d gladly guide you to seek out great mentors like Claude Hopkins, Gary Halbert, and Napoleon Hill, if you weren’t already too late. They’re all deceased. A few great minds and business philosophers walk, live and breathe that same air as you, but they easily conjure millions of dollars while they live in the same world with the exact same opportunities as you. Their lessons are worth more than the golden pages they should be printed on, but I wouldn’t expect you to ever know it. So few ever will, even while it’s right under their nose.

Ignore the masters of influence and your eggshell-white resume (espousing your impeccable college credentials) may stay buried for the next decade. For that, you don’t need my own foul-mouthed college-bashing book or Ellsberg’s. But if you have an appetite for success, get everything that Jay Abraham and Dan Kennedy sells. Not sure about their high-priced seminars? Fine. Download or buy something and test drive it for yourself without risk. You can even download Ellsberg’s book to your Kindle without risk for 7 days or so.

But then you’ll have to admit that the only one standing in the way of your success is you.

40% of the robe-wearing tassel-chuckers will never read another book after graduating from an institution of slower learning. Too bad, but it’s your choice: You can learn influence from Dale Carnegie, Robert Cialdini, Robert Greene, John Carlton, Frank Bettger and others, or you can learn it the hard way… by selling hair brushes from door to door for the next decade. The psychology of persuasion doesn’t change and it’s used against you by political parties, recruiters, friends and your children on a daily basis. You can learn the basics of business (that almost nobody knows) in a weekend or remain a victim for a lifetime.

The lowest-paid skill common to unrepentant failures is the ability to make excuses about why something won’t work for them. But the person who wants success will find the truth everywhere. Especially in a few dusty, old books written by our ancestors.

Yes, Eben Pagan makes plenty teaching people how to be more competent in business and in their personal relationships. And for dating advice, he’s the best of the bunch. Satisfaction guaranteed. He won me over when he showed me exactly how to get a girlfriend without having to lie to her. And it worked. For most guys, that would be like prize fighting with one arm tied behind your back. That’s what really sold me on Eben Pagan. His approach to business exemplifies the same integrity.

Think of the millions who are now dissatisfied with college. Will they ever get a refund or an apology?

Don’t like Ellsberg? Fine. Sample it. Download it for a day. You can get a refund if he’s not worth your time and money. Not so with a college degree. Your used college textbooks will fetch less than a used copy of this book. Someone will give you more for your copy of 1937′s Think and Grow Rich still than for your your 1 semester old college textbook you paid over $100 to get. What does that tell you? The only thing that depreciates faster than a college textbook is a line of cocaine, and the result is about the same.

Science is slowly winning the war of ideas.

For those who fear hucksters trying to bilk throngs of suckers, I’m with ya there, buddy.

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